What Is FAQ Schema?

The code you add to your website pages that tells search engines “this content is presented in a question-and-answer format.” If the content is marked up correctly, it means that these pages may become eligible for rich snippets and can appear in Google search results. However, using FAQ Schema does not guarantee that your markup will be shown in search results.

FAQ Schema can also be used for Brand Questions and Answers. If you are a medium or large-scale brand, your customers or potential customers may have many questions about your products or services. By marking up your brand’s FAQs, you can answer the questions users may ask directly in search results.

However, we should also know this: in this case, users may not visit your site and may get the answer directly from the search engine results page. This means they will not send you traffic since they are not clicking on your site. Since you won’t get site hits, this may look potentially negative; so is it definitely a bad thing?

Frankly, should your website serve as the first point of contact with users, or since they already know your brand, should you provide the answer they need quickly by using FAQ Schema features? You must decide whether offering an off-site user experience adds value to your brand.

Advantages of FAQ Schema

FAQ Schema allows your site to take up more space in search results, which means you become more noticeable and visible.

By using FAQ Schema, you can clearly indicate that more information is available for the question on your website, which can help increase your website’s click-through rates.