Run Google Ads Campaigns and Pay Per Click

Nowadays, the fastest and most effective way to connect our products and services with new customers is through search engines, and as we all know, the most widely used search engine is Google.

Every company aims to rank high on Google search results, but in today’s internet competition, this is not always easy.

While we can rank high with low-competition keywords, we may appear on lower pages with highly competitive keywords. As you know, the first page typically contains 10 companies.

With Google Ads, we only compete with companies advertising in our own field. We are shown to users searching with the keywords we specify, and most importantly, we pay the cost per click only when someone clicks and visits our site, not just when the ad is displayed. This way, we directly reach users searching for the keywords we choose, within our advertising budget.

In Google Ads, rankings are determined by bids and the quality score of each keyword. Therefore, it is crucial for our website to be highly relevant to the selected keywords, and even have dedicated pages for target keywords. A high-quality score allows us to achieve higher rankings at a lower cost per click.

The points mentioned above form the basic logic of Google Ads. Achieving high ROI in professional and effective campaigns also involves many other components. Below, we briefly explain a few of these components.

CHOOSING THE RIGHT KEYWORDS

Think about how users related to your business might search for you and choose your keywords accordingly. Avoid using keywords that could apply to other industries to prevent unnecessary clicks. For example, if you manufacture radiators for the industrial sector, but "radiator" is highly searched in the automotive sector, do not use "radiator" alone. "Industrial radiator" would be a more appropriate choice.

CHOOSING THE RIGHT MATCH TYPES

Google Ads offers three types of keyword match options.
For example, let’s take the keyword "Car Wash".

1 - Broad Match: Your ad is shown for any search containing your keyword, such as "car wash machine" or "car wash game".
2 - Exact Match: Your ad is shown only for searches that match your exact keyword, i.e., only "car wash". "Car wash machine" will not trigger your ad.
3 - Phrase Match: Your ad is shown for searches where the words appear in the exact order, such as "car wash machine" but not "car window wash".

CREATING THE RIGHT AD COPY

The title of your ad should include your target keywords. Keywords should be grouped and assigned to different ad groups with separate ad copies. Additionally, the ad copy should include action words such as "Call us", "Get a quote", or "Contact us". Ensure that when a user clicks your ad, they are directed to a relevant page where they can easily find the product or service.

ADDING AD EXTENSIONS

Your ads should include extensions such as phone numbers, addresses, product pages, or contact pages. This is achieved using ad extensions.
For example, adding your phone number as a call extension will display it under your ad, allowing users to call you directly without visiting your website.

REGULARLY SETTING NEGATIVE KEYWORDS

Keywords that are clicked but unrelated to your business should be regularly set as negative keywords. Google may associate your keywords with unrelated searches. By adding irrelevant keywords as negative keywords, your ads will no longer appear for those searches, saving you from unnecessary click costs.

If you want professional support for Google Ads campaigns, make sure to contact us.