Accessing the tools and data provided by search engines makes it much easier to optimize your website for search engines.

Google Search Console accounts are the main and official way for Google to communicate individually with site owners. Google can send information to registered webmasters about site issues, errors, and even penalties. It also provides tools that allow you to communicate with them regarding site problems and feature requests.

If you actively optimize your website using Google Search Console, you will understand that SEO — search engine optimization — is never truly “finished.” You must continuously improve your content, fine-tune your site settings, and minimize your errors.

Google Search Console offers tools to help with daily management. It allows you to perform actions such as submitting and monitoring XML sitemaps, requesting Google to evaluate your errors, or seeing how Google views certain pages and URLs on your site.

Your Google Search Console account provides valuable insights into how your website appears and performs in search results. From mobile usability reports to visibility and click tracking, and much more.

If you are serious about managing and optimizing your website, your Google Search Console account is your central hub for learning when, where, and how your site appears on Google.

Anyone who runs or manages a website can access a Google Search Console account for free.