WHAT IS GOOGLE ADVERTISING?

Google Adwords, now called Google Ads, is an advertising system that allows you to appear on the first page of the Google search engine with the keywords you choose and pay per click (PPC) on your ads.

HOW MUCH DOES GOOGLE ADVERTISING COST?

There is no standard fee for Google Ads. This amount varies according to the industry. You can set the amount according to your budget. However, if the ad competition is high and there is a high search volume for searches related to your business, your ads may not always be shown due to your budget, and you may not reach potential customers trying to reach you. Google states that advertisers in Turkey set a minimum of 30 TRY per day. Today, some businesses spend 1,000 TRY per month on Google ads, while others spend 100,000 TRY or more. You can also seek help from a consulting firm like ours in this regard.

ARE GOOGLE AD PAYMENTS MONTHLY OR ANNUAL?

You can activate or pause your Google ads at any time. There is no monthly or annual limitation.

HOW SHOULD I SELECT GOOGLE AD KEYWORDS?

Think about how users might search for you related to your business and select your keywords accordingly. Google also provides keyword suggestions. We recommend not using keywords that could lead to unnecessary clicks in other sectors. For example, if you produce radiators in the industrial sector but "radiator" is also a highly searched term in the automotive sector, you should not use "radiator" alone. "Industrial radiator" would be a more appropriate choice.

WHAT ARE MATCH TYPES?

There are three types of keyword matching options.
Let's take "car wash" as an example:
1 - Broad Match: Your ad will appear in any search containing your keyword, such as "car wash machine" or "car wash game".
2 - Exact Match: Your ad will appear only for searches with your exact keyword, meaning only "car wash".
3 - Phrase Match: Your ad will appear for searches where the words are in the same order, like "car wash machine". It will show for "car wash game" but not for "car window cleaning".

WHAT IS A NEGATIVE KEYWORD?

You can mark keywords that trigger clicks but are irrelevant to your business as negative keywords. Google might match your keywords with many other word groups. By marking irrelevant ones as negative, your ads will not appear for those keywords again.

HOW SHOULD MY AD COPY BE?

The headline of your ad should include your target keywords. Group your keywords and create different ad copies for different ad groups. Also, use action-oriented words in your ad copy such as "Call us" or "Get a quote". Direct users to a relevant page so they can easily reach the product they are looking for when they click your ad.

WHAT ARE AD EXTENSIONS?

You can add phone numbers, addresses, product pages, or contact pages to your ads using ad extensions. For example, a call extension allows your phone number to appear below the ad title, letting users contact you directly without visiting your website.

WHAT IS QUALITY SCORE?

Quality Score is a rating Google gives each keyword in your ad based on the relevance of your site to the keyword, whether the keyword appears in your ad copy, whether your ad contains action-oriented phrases, and the relevance of the landing page to the search term. This score ranges from 1 to 10. Your ad rank is determined by multiplying your bid by the Quality Score. The higher your Quality Score, the lower the cost per click. Conversely, the lower your Quality Score, the higher the cost per click.

If you need more detailed information about Google Ads or advertising support, be sure to call us.