First of all, we would like to point out that everyone can value their work differently; let's consider two service companies: for the same job, one company may ask for 1000 TL while the other asks for 10,000 TL. Where does the difference come from? Are both companies allocating 3 business days, or is one finishing the job in 3 days while the other works for 30 days? If both work for 3 business days, where does this price difference come from? What could a web designer asking 9000 TL more be doing differently?

It is very understandable that such questions occupy our minds.

Looking at the web design sector, unfortunately, you cannot get a tangible product in hand. If you have no technical knowledge about the service you are purchasing—which is usually the case—you only have the product you can see on your computer or phone.

Now let's examine the factors affecting web design prices with their pros and cons;
If the web design service is provided by a freelance individual;

- Since there are no company expenses and no invoice issued, the price is likely to be affordable.
- The quality of the web design service may be low if the freelancer serves multiple clients. While trying to complete new jobs, providing technical support is generally difficult.
- Since there is no company, contract, or invoice binding, the possibility of becoming unreachable over time is high.
- If you cannot present an invoice for the service during any tax inspection, you may face the risk of penalties. (Applicable for institutions purchasing the service)

If the web design service is provided by a business;

- Are they providing a unique design or using pre-made templates? Time cost per job is important.
- Are they focusing only on visual design, or is the site SEO-friendly for search engines? SEO compliance takes more time.
- After completing the design, will the company input the product or service data, or will you? If you enter it yourself, the price may be lower.
- Is it a corporate company, or just two friends working together? A corporate firm's expenses will be higher.
- If they have employees, are they inexperienced new hires or highly skilled staff? Important for salary costs.
- Do they have a separate technical support team? Can they solve your issues whenever you call? A technical support team means additional salary costs.
- Is the workplace in a high-rent location, or do they own the place? Rent expenses unfortunately affect the per-job cost.

The list can go on, but this overview is sufficient.
Based on these points, we can say that the cost of professional web design entirely depends on the quality of the service provided and the support you may need later.
It is clear that a 1 TL service is not the same as a 10 TL service, but unfortunately, there are firms in the market that charge high prices while providing low-quality service.
We recommend carefully checking the references of the person or company you will work with, even calling a few to inquire about the firm.

When choosing the person or company to entrust your company’s website—which you have built with effort—it is crucial to think carefully and make the right decision by analyzing pros and cons and performing a cost-benefit analysis, rather than focusing solely on web design prices.