WHAT DOES AN SEO SPECIALIST DO?

An SEO specialist first researches your industry, examines your website’s content and infrastructure, identifies the most frequently searched terms in your field, and creates a technical and content-based roadmap to help your website rank higher for targeted keywords.

CHOOSING AN SEO SPECIALIST

An SEO specialist improves your website’s flow, content, and technical structure; however, incorrect or harmful SEO practices may damage your site’s reputation. For this reason, we recommend conducting thorough research when selecting the right SEO expert.

Be sure to meet your SEO specialist in person, obtain detailed information about what they will do, and review their previous references. Contact their references to learn whether they were satisfied, whether communication was easy, and how long it took to achieve results.

If an SEO specialist GUARANTEES that your website will rank at the very top of search results, thank them and start looking for a new SEO expert.

If you research SEO online beforehand and gain at least basic knowledge, you will be able to recognize and object to unwanted or harmful techniques the SEO specialist may attempt to use.

THE BEST TIME FOR SEO

It will be more advantageous for you to work with an SEO specialist when renewing your website or creating a new site for the first time. This way, your site can be built from the beginning with a technical structure and content capable of ranking higher in search results.

POTENTIAL ISSUES DURING THE SEO PROCESS

An SEO specialist using methods that search engines disapprove of may initially push your site to the top, but soon after, your rankings may drop dramatically, and your website may even be completely banned by search engines. Examples of such deceptive tactics include writing text in the same color as the background or registering your site with programs that artificially inflate traffic. An SEO expert who tries to improve rankings through these deceptive methods may cause your website to fall much further in search results.

If you have decided to work with an SEO Specialist, be sure to contact us.